Kids Emporium occupies a unique position in the South African baby and children's industry by providing the world's premier shopping experience for expectant and new parents.

Our product is peace of mind; you're secure in the knowledge that all you're doing for your child is backed by intelligent design, materials with both style and longevity, plus product selection and service excellence motivated by our two ideals: the relentless search for the best for your child and to be the first choice for all parents... in quality, price and service.

The energy of our stores comes across in numerous and frequently unexpected ways, prompting the ethos as a 'home from home' and, we hope, a pleasant and enjoyable experience that one wouldn't call "just shopping".

Further to our stores in Somerset West, Durbanville, Greenpoint, Fourways, Irene, Nelspruit, Morningside, West Rand and Polokwane, we look forward to the next two store launches in Tokai and Rosebank. Maddy Magoo is currently in West Rand only, but promises to expand in the same way Kids Emporium has.