Summer is in full swing and that means more time outside in the summer sun for you and your little one!

Summer is in full swing and that means more time outside in the summer sun for you and your little one! As you reach for your stylish shades out of habit before stepping out have you considered how the harmful UV rays from the sun effect your child’s eyes? Not only are children’s eyes more sensitive to harsh light due to their larger pupils and clearer lenses, but they also spend 3 times more the amount of hours outside in sunlight than an average adult. Did you know that 80% of your lifetime exposure to UV happens before the age of 18! Real Kids Shades, children’s sunglasses designed to fit your growing child’s face, are now available in South Africa for the very first time! RKS has been in the children’s sun protection business since 2002. We’ve made it our mission to protect as many children’s eyes as possible from the damaging effects of UV radiation. The idea is simple – offer quality, affordable sunglasses designed just for kids, manufacture them with the best materials available and ensure they block 100% of the sun’s harmful UV rays. When you slap on that SPF 30 sunscreen remember to also grab your child’s pair of Real Kids Shades. 6 Colourful, and comfortable, designs are now available in this virtually unbreakable range. The Explorer, in 4 colour options, will encourage your 18 – 36 month old to explore his or her outdoor surroundings, not only protecting from harmful UV rays, but also from foreign objects like sand and sticky fingers. The soft adjustable, and removable, strap is of great help during the habit building phase, and your little one will find the light fit of Flex-Fit Technology comfortable in no time. With designs such as Bolt, Breeze, and Surf, available in 2 sizes, age 4+ and age 7+, and a multitude of colour options like Cherry Pink & Lime or Navy & Red, you are sure to find a pair that suits the child in your life. Manufactured from the highest quality non-toxic materials with 100% UV protective, shatterproof polycarbonate lenses, RKS_ZA virtually unbreakable shades is the premium choice when it comes to protecting the vision in your child’s future. When they grow up so fast they need a pair of shades that can protect them adequately, and comfortably, into their teens. The Blade and Swag is built to withstand the vigours of the 10+ crowd, with the same 100% UV protective, polycarbonate lenses in colours such as Graphite & Orange and Classic Black. Real Kids Shades frames can also be fitted with prescription lenses at your optometrist. Real Kids Shades is the proud product partner of Sunglasses at School – The Health and Fundraising Initiative – creating awareness of the dangers of UV damage to eyes through education in primary schools, and enabling children to protect their eyes with school sunglasses when they need it most, during outdoor school activities. Offering 100% satisfaction guaranteed, a 1 year warranty and a replacement policy (t’s & c’s apply) these virtually unbreakable, 100% UV protective, kid-friendly shades is not merely a fashionable accessory, but a necessity for every child’s optical health.